Under the argument that "What is not loved is not taken care of, and what is not known is not loved", since 2008 we have developed this program as an alternative form of education, aimed at promoting social change in favor of needs and interests of local communities, using a set of participatory techniques, dialogue of knowledge, group dynamics and others, adapted to the local reality. We seek to raise awareness about the value and importance of natural resources and generate positive changes in the attitudes and values of local inhabitants; increasing the administration, management and conservation capacities of wildlife at the local level, as well as its sustainable and respectful use. We started this work with 14 Maya-Q'eqchi' communities and we have worked with 156 communities of the Ancestral Tropical Rain Forest of Guatemala. Due to the participatory and integrated approach to conservation, this work was awarded in 2008 with the prestigious "Whitley Award" (link to the news), awarded by Her Royal Highness Princess Anne, the Whitley Fund for Nature and the Weston Family during the Official Whitley Awards Ceremony in England.